Overall, I was fairly disappointed with this concealer, and glad I only paid a fraction of the retail price. My main issue is that it's just not creamy, and considering it has that claim right there in the title, I think I'm entitled to expect the texture to match the description. I've found it quite stiff and hard to blend - even when I try warming it up first.
The consistency makes for a pretty uneven application - I've tried both brushes and applying with the ring finger, and it's really hard to blend either way. Partly I think this is because it's winter, and cold in my house, and also possibly the product is a little older, as it was from a blog sale, but I still can't imagine the consistency of the brand new product to be creamy based on this.
I got the shade ivory, which is just about right for where I wanted to use the concealer - under my eyes. It has a tendency to crease and make fine lines more prominent, which is obviously the opposite of the effect I was looking for, but again I think this is due to the stiff consistency. I quite like the slightly yellow toned powder that comes with the concealer - it's good for setting the concealer and I've noticed it minimises pores too.
I don't like to waste products, so I have been trying to find ways to use this concealer - the best method I have so far is to practically melt it with a blast of my hair dryer before applying - this improves the consistency a bit.
The packaging of this product has since been changed - it now comes with a pressed powder instead of the loose one, and they're side by side in a compact as you can see below. You can buy it here from Debenhams for £23.50.
If you have this and do find it to have a creamy consistency, or if you experienced the same problems and found a way around them, please let me know in the comments.