6 Jan 2013

Beauty blogger tips part 6: What rules do I need to follow when working with PRs and brands?

Disclaimer: I don't for one second think I'm an expert, nor do I rate myself as a top beauty blogger / guru.  I just see a lot of new / potential beauty bloggers asking a lot of the same questions and generally worrying about making mistakes / breaking the secret (non-existent!) codes of beauty blogging, so I thought I'd share what I've learned in my three years of blogging. I hope this helps some people who are new to blogging or thinking about starting out.  These are in no way 'the rules'!  I'm just passing on my opinions, opinions I've heard from others, and information I've learned along the way. I'm happy to be corrected on anything anyone thinks I've got wrong (in a polite and positive way please!) and also to be enlightened with any relevant information which I could add to this post - just leave me a comment :) 

This is part six in my series of beauty blogging tips for new bloggers / people thinking about starting up.  Catch up with the earlier posts here - part 1part 2part 3part 4 and part 5

What rules do need to follow when working with PRs and brands?

As I'm not a PR or a brand, it seemed fitting that I should get some input from a few experts to help me write this part of the series.  Luckily I found a few lovely ladies working in PR / marketing, or for brands directly, who were willing to help me out and answer the barrage of questions that us bloggers are itching to know the answers to.  

How do you find new blogs to work with?

"I regularly use Hello Cotton to search for keywords and keep an eye on blog award winners and eBuzzing. I don’t often have a lot of time for finding new blogs, but generally I will find new blog via blog rolls and social media, if you’re active on Twitter  I will be able to find you. I rarely use Google to find new blogs, there’s so many out there."

"I tend to try and do it organically from my own searches on google and colleagues' existing contacts too. But I also look at the bloggers I currently have good relationships with, and then reach out to the blogs they list as favourites on their sites. I also look at the blogger coverage I already have, and try to contact those who have been commenting a lot underneath each post, as well as looking at those bloggers who are writing about my clients' competitors."

"The main way of finding new blogs was simply down to interaction with bloggers on Twitter! From dropping us a friendly tweet to say hi, popping us a link to your post containing one of our products or even just giving us a quick follow! We always aim to follow bloggers back so its a great simple step to get on our timeline and get noticed. We often do shout outs for bloggers to do product reviews, which we always had a fab response to - so be sure to keep a beady eye out. We love picking new fresh and interesting bloggers to choose, not just the mainstream 'household' blogs everyone knows about."

"If I was on the hunt for some new bloggers, one of my first stops would be BlogLovin' (especially their Up and Coming list) and Hello Cotton. We look after a range of brands including health and fitness brands, so sites like that which categorize blog subjects was a major help. So if your blog has a niche, or even if its beauty or fashion, remember to make sure you're classed under the right category your blog so you will definitely pop up!"

Another top tip that all three of my spies gave me here is to make sure your email address is really visible / easy to find.  Having an email signature with your blog url and contact address is really helpful to the PRs / Brand Reps too. Being difficult to contact can cause you to miss out on new opportunities   Listing where you're based also helps if someone is looking at your blog and considering inviting you to an event.

How do you choose which bloggers you're going to work with?

"Reputation will always be important. You clearly need to be able to prove that you’re going to get a good reach with a piece of coverage. I will look at numbers of followers and subscribers, but more importantly I will look at your blog content.  Is it interesting? Is it engaging? Does it look good? Blogs that have personality and their own style always stand out to me."

"I look for their writing style, honesty and true passion about their blog. I want to see a real thought process behind that person's posts, rather than just popping anything up for the sake of it. I like a good simple, easy to read design, with some personality - but not too much. Blogs can easily become cluttered looking and hard to navigate. Creative photography is also key to making a product review or event look exciting and interesting to read."

"I look for anything which I can impress the client with, such as figures on monthly views, sponsorships or awards from brands and magazines, blogger award wins/nominations and anything which makes that individual stand out from the rest. Not all new bloggers will have strong figures yet, but any stats at all are worth mentioning." 

"There are a number of reasons why we choose particular bloggers, cutting to the chase it is mainly the blogger's reach. And reach isn't just determined in blog followers and page views, but interaction in comments and reputation. We love fab image shots too, big clear photos and a clear well written review seals the deal. We enjoy all types of writing styles, its great to have variety of personalities give us their take on the product. Big no-nos include: awful un-readable font, text speak, really really bad grammar, eyesore backgrounds and being a general all round bad egg - we can tell a blagger a mile off. If another blogger wouldn't read your blog, we won't either."

'Reach' is PR speak for how widely your blog is read / viewed.  Essentially brands are interested in how many consumers will see your post about their product.

How important are a blogger's stats?

"Perhaps it shouldn't be as important as it is, but generally clients want to see that their product is being reviewed by someone with not only a large loyal following and developed writing style, but someone who is also likely to impact on a consumer's decision making process. Someone with a voice which people can listen to and respect. For many bloggers this comes with experience and time, but yes when it comes to evaluating a piece of coverage for the client, we need those page visit stats/follower figures. It's not all a numbers game though, I often build relationships with up-and-coming bloggers too, because if you spot the right talent and help it grow, it tends to give you both equal rewards in the long run." 

"Stats are at the end of the day are important - whether they are big or small, simply because we need to feed these figures back to the client in monthly reports. More specifically your monthly page unique hits either from Google Analytics or Stat Counter are what we are after. As most PR companies will agree: big is best - but really where's all the fun in that? There's nothing better than working with a wide variety of small and big blogs, watching them grow and building a relationships.  From talking to bloggers on a regular basis and being bloggers ourselves we have a good understanding of what the norm of page views are in correlation to amount of blog followers, so when telling us your stats it's 'honesty is the best policy'! We really aren't here to judge." 

"Because of the nature of my role, I am always interested in how much traffic you can direct to our websites, if I can see that you direct a lot of traffic to our sites, this makes me want to work with you again even more. I use Alexa as a guide to stats and then a combination of Twitter, Facebook, Bloglovin’, Hello Cotton, GFC and how many comments you get. I rarely ask for stats, when I do it will be because I have limited samples and need to ensure that they all go to the best people."

The stats that seem most important to PRs / Brands are the number of page views and unique visits your blog gets per month.  Sometimes your page rank is also something they will check.  Some PRs will also rely on how many followers your blog has on all of the various platforms.  

One of the most trusted sources for blog stats is google analytics.  If you don't have it installed yet, you may want to think about doing so soon.  The stats blogger.com provides can often be incredibly inaccurate.  You can find out your page rank here - the higher the number the better!

What response are you looking for when you send a press release?

"I really don’t like it when I get an instant response saying ‘please can I have a sample’.  Unless it’s someone I have a relationship with, this just seems rude. I like to have a conversation about it, I’m happy for people to ask for samples, but would prefer to see that you’ve read the release and have spotted why it’s suitable for you. I would love for more bloggers to write about my releases without samples as I’m on a tight budget when it comes to samples. There’s nothing wrong with featuring product news instead of a review if it’s of interest to you and your readers."

"Generally when I send a press release I will be aiming to introduce myself and my client's product or story. My end goal is of course to spark the recipient's interest, and encourage them to ask for samples or further info in order to write/video their own thoughts/take on it. For me a simple yes or no up front is the best response, as then I can then remove you from my lists or take it further as necessary. There aren't really any best or worst replies, simply be honest - if it's not something you'd consider covering then let me know, or if it's something you'd only cover as a sponsored post. I think polite honesty is the best policy, and if it's not right for you then I always look for feedback as to why it wasn't right and what could be done to shape the right angle for you personally." 

A press release is usually an email containing information about a new product or range of products. These usually include product images and descriptions and information about when the product will be launched and where it will be sold.

Are you happy for bloggers you've not worked with before to contact you?

"Of course! Drop us a tweet or an email with your blog URL and we will add you to our blogger mailing list, so next time we ping off a press release or planning an event you're on our radar. We love having a good natter over Twitter and finding new blogs to read in our lunch break ;-)"

"Yes by all means contact me, but try to get to point straight away. Tell me who you are, what your blog is about and why you wanted to get in touch. I hardly ever get emails/calls from bloggers who haven't been contacted by myself directly in the first instance - so I see it as hugely proactive that someone took the time to reach me." 

"I’m happy for bloggers to contact me as realistically I’m never going to know about every blog ever, there are just so many. However, I really don’t like blatant copy & paste emails saying things along the line of ‘Hi There, I have a blog (insert URL) I would like to review your products, do you have any free samples…?’ this is the most common email format I get and it’s so boring and looks like you’re begging for free stuff. Most of them don’t even refer to the brand. I would much rather have an email addressing a specific product and why you think it’s suitable for your blog. Sell yourself too, it’s like a job interview, tell me why I should work with you over the over hundreds of bloggers who I already have great relationships with."

What are your expectations when you send a sample to a blogger for review on their blog?

"I would love to see a post from every sample I send, but I understand that this isn't always possible. If you choose not to do a post about the sample, I would love to see a email telling me why. Any feedback we get on products will always be listened to. With most of our products being skin and hair care I understand that to try them properly it takes a little time, so I’m happy to wait a few months for coverage." 

"If I get to the stage where I am sending a sample then I have good reason to believe that it may result in a review. Nine times out of ten I would expect a post, but it's not my final decision obviously. If the blogger hated the product and they give me that honest feedback and reasoning for not posting via email then that's totally fine. You have to be true to your blog always. What I hate is sending samples and never hearing anything back, if bloggers are the new journos then you really wouldn't expect not to get at least a reply as to whether it's being featured or not. People have lives of course, but if you want to make a real professional go of it as a blogger then you can't let the lines of communication go dead when the ball is in your court."

"Ideally we would love to see a post every time we send out a product, but sometimes life gets in the way (we understand) just drop us an email to keep us in the loop, we would really appreciate that! We would only really send out a sample with you agreeing first, so nine times out of ten bloggers we send samples to nearly every time post great reviews. How much detail you want to include about the product is entirely up to you - it's your writing style, same goes for links to the product and whether you decide to disclose whether it was sent to you. And seriously there is nothing better than tweeting or emailing us the link to your review, sometimes day to day office life gets a bit manic and we can't keep tabs on everything - so that is a massive help! We follow so many blogs, we don't want to miss your review!" 

"With regards to what each blogger posts, the content is really up to them - good bad or ugly it has to be their opinion. Ideally it's great to get a comment box underneath so I can get a feeling for sentiment around the piece, and a link to our social media channels so I can see any click through stats etc. It's also great to include price/stockist and official product name as written on the packaging. As to whether you state if it's a PR sample or not - again totally your decision. If it's something you are ONLY writing about because a PR sent it to you, then you should reconsider that post in the first place in my opinion. What will it add to anyone if you don't genuinely like it yourself?"   

"If you want to use affiliate links on PR posts that is great, I don’t care, makes no difference to us. I also don’t care if a blogger states if it’s a sample or not, makes no difference to me. I love it when bloggers let me know that they've received their sample and when the post is live, but it’s not crucial. I know you all have other things to do too, so don’t stress about it. Although, it will make me very happy to hear from you!"

"Most of the reviews we receive on samples are really positive, but of course we understand that not all everyone has different needs, tastes and preferences on products. If someone was to post a negative review, there's nothing we can do about it - although we be more interested in why you weren't so keen. Though if the product caused a reaction or anything extreme we would hope you contacted us first so we could investigate! We do take the time to read each post, as we really do love hearing what you think about our products. We are always keen to give feedback and build a relationship for the future."

"If a blogger personally comes to us on twitter or by email to ask for a sample, we do find its a bit naughty not to hear anything from you or not see a review. But we understand that some bloggers do work full-time or study and life really does get in the way, but simply email us to give a heads up! However, if you do seem to disappear off the face of the earth it is unlikely we will be keen to contact you in the future."

"Not posting about the sample ever will wind me up, it will most likely put you on the ‘naughty list’ as you've cost my brand money and not given anything back. Although, I’m happy to give people a second chance. If you’re not going to feature something, please let me know and why, it’s only polite. I’m fortunate enough to have time to talk to bloggers lots, so will always send a thank you when I spot a piece of coverage. I don’t mind if you write negative or positive reviews, however, if you have a negative thing to say it would be nice to know about it before posting, as it might be something we can advise on, which will make for a more detailed review."

"Your blog is yours. In the same way we have no editorial rights over the way journos write about our brands - we have no say over you either. It's always nice to get the heads up if it's going to be a shocker so we can prepare for it, and perhaps get some reasoning as to why you felt that strongly. As mentioned above, I can tell the bloggers who take themselves and their work seriously by how quickly and professionally they respond to me. If I email a blogger a few times with no reply at all, I will assume they aren't interested and drop them from my lists. There isn't a blogger nasty list as such, but a few bloggers do have a bit of a reputation for being snappy and a bit rude - understandably so in some cases. Not all PR's will take time to read your blog and target you personally, which I'm sure is annoying. I just treat others how I'd want to be treated myself, no sense in being harsh if there is no need - it's like being a celeb and then grumbling about the paps - you can't have it both ways. The more successful you become as a blogger, the more PR approach you will get. It's up to you how you handle that attention." 

What do you think about selling on PR samples?  Should bloggers steer clear of this?

"Generally I don't have a problem with it. If the review has gone up and the blogger has no further use for the samples then it's up to them what they do with them. Sometimes it can work out in your favour, if the blogger does a secondary post as a reader giveaway."  

"PR samples are provided by the client and these all come into a certain budget, we would love to send samples to everyone but that's never going to happen. So to see a blogger sell PR samples would be really disappointing and overall just rude - we would never be likely to send you another sample again. We have luckily never come across this, but from other PR experiencing this: word always gets back to the PR its happening."

"I don’t get where this rule of not being able to sell a PR sample has come from. I think it’s a bit cheeky, but if you've had the sample, reviewed it and then choose to sell it, I’m not personally bothered, as you've fulfilled your end of the bargain. However, I would always prefer if you were to donate unwanted samples to charities like Give and Make Up instead of selling for your own gain. I think if every blogger kept every sample they ever received, they’d have no room in their homes, it’s good to have a clear out. Swapping samples with bloggers is another good way to get around this."

Do you run competitions with bloggers?

"We have run competitions with bloggers before and find them a good way to increase brand awareness. I think it works better when we both agree to terms, as there isn't much benefit for us as a brand if you aren't encouraging people to check out our websites and social media pages."

"It depends on the size of the giveaway prize you want us to offer, but generally no it's not a problem. Especially as it's an easy hit for the brand in terms of coverage. If the entrants have to put some effort in to win then that's best, but it really has to be down to the discretion of the blogger organising it. It has to be simple for them or else they won't bother." 

How do you decide which bloggers to invite to an event? 

"The size of the event really boils down to the client's budget and what theme or idea we have in mind. When it comes to events, stats are really more a focus. Well established blogs will make the list first, and those we have worked continuously with before (some of these have been smaller blogs!). Sometimes however last minute cancellations will happen so we will do a good shout out on Twitter to see who would like to come! Big bloggers are the worst for RSVP-ing, total nightmare."

"People need to realise that running an event is extremely expensive, you have to be able to identify the people you’ll get the best coverage from. I will always prioritize bloggers who I’ve worked with already and have a good relationship with as I know I can trust them to provide good quality coverage. However, there is also the issue of choosing the right bloggers for that specific event, who represents the target audience the best. I like to use events as a way to reward bloggers I’ve had good coverage from."

"We tend to hold quite small events where it is quite selective, and the client really wants to be sure that all those who attend with cover the event in some capacity - that could be post, tweet or facebook post. It's a lot of money to invest, so our guest lists have to be well considered to be a blend of the media titles which the client aspires to, and bloggers who will give detailed honest feedback. I always tend to go to my top blogger names first, people I work with a lot and can rely on to reply quickly and keep their word if they say they will come. The worst thing is last minute drop outs or those who come and you never hear from them again afterwards. The only issue is bloggers outside of London or those who can't make afternoon events - as it's often central London, midweek and during working ours when our launches are held."

How do you feel about a blogger asking for a plus one, for another blogger?

"Bringing a plus-one is really dependent on the event itself and what's happening, but really we would be open to you bringing another blogger along! Drop us an email first though, just so we know who to expect :-). We also love it when bloggers tweet about our events, telling us their excitement in the build up or snapping a quick Instagram snap during the event is fab - to us this is also classed as a form of coverage.. so please tweet away!"

"As far as I'm concerned no, it's not a problem to bring another blogger along - as long as they can prove they really do blog and have an interest in the launch. It's always good to get warning on this though, as often numbers are restricted for a reason, such as budget limitations or venue requirements. The more talk and buzz on twitter about an event the better, lots of twitpics and hashtagging is always good! We'd rather guests hold off on this until the day of the event though, as it could be a brand new launch and we wouldn't want the competition to get wind of it too soon."

"The problem with people asking for invites or asking to bring +1’s can be a bit awkward as realistically it’s very difficult to say no to people. I think you have to be remember that for each attendee it is costing the company x amount of money, are you worth it? Can you justify the expense to the brand? It’s great when bloggers talk about events beforehand, it creates a buzz, but yes, the amount of invite requests can sometimes become difficult to deal with."

What are your expectations of a blogger during and after an event? 

"It’s up to the blogger, I would expect some kind of coverage as a result of the event, but I don’t mind what."

"Posts which go up about the event/product within 2 weeks are best of all, because although clients understand it takes time - their patience can run thin after more than two weeks. Posts about the event as well as a product mention are great - simply explaining what you were invited to and why the event was held, thoughts / pics are all good."  

"If the blogger has taken time to attend the event then yes a post is expected, or at least we would hope so. The client often invests heavily in pampering and spoiling its key media, and although this can be done purely to build great relationships - it is also seen as a route to further coverage and brand exposure too. Even if that person might not cover that event directly, it is hoped they will remember attending in the future when considering a feature/post." 

"Ideally we would love to see a post on the event and a review of the goody bag, but it's personally up to the blogger at the end of the day. If you don't feel comfortable doing an 'event' post, we would love to see an introduction to the range or a review. We would never not give you a sample to try and expect you to blog about the launch or product."

"The behavior of some bloggers at events is embarrassing, you've got to remember this is a professional event, it’s expensive and the brands are looking to network with you, so please be sure to show an interest and talk to the brand representatives. It’s also a social occasion, so of course you are allowed to mix with other bloggers, but remember at the end of the day it’s like a job interview, are you making the brand want to work with you again? Feedback is always welcomed. If you’re going to an event alone, don’t worry about it, lots of people do it, best thing is to be yourself and talk to the PRs, that’s what you are there for!"

"Events are just as much fun for you as it is for the PR! We finally get to meet the person behind the blog and just have a good natter about what we love: beauty! We are passionate about our products and brands, and really we just want to share that with you. We tend to invite bloggers that know each other or tweet bloggers who are attending so you will be aware of who's attending so you don't feel nervous. My top tips for attending your first event are: come introduce yourself to us and other bloggers, make use of networking and don't forget to bring your business cards. We are sometimes more nervous as to whether you will enjoy the event and be impressed with the products, we put a lot of effort into organising something interesting and fun, so do let us know what you thought we did great (and not so good!)."

"We just want bloggers to come along and be themselves, ask lots of questions, take notes and be friendly! Enjoy themselves! We will also hope to do the same, and spend time talking to each guest about their interests and recent blog work. Any face time is good time for us to build that relationship. Tips for those attending their first event would be, take as many pictures/notes as you can so it doesn't all rush by in a blur. Approach the clients and organisers to chat, you've been invited for a reason so be brave! Just don't drink too much complementary booze...that won't go down well if you start falling over." 

Is there anything else you'd like to add about working with bloggers?

"Bloggers are real people, and often have a lot more time and interest to invest in brands than typical print media contacts. The only downside is that because they are real people with real lives, you sometimes won't hear from them for a while!"

"For me, I love working with bloggers because it means that part of my job is chatting to wonderful people who have a shared interest to me. I love how coverage links through to all kinds of social networks, not just a blog and that there is usually a quick return on coverage from blogs versus printed press. The worst thing is the drama, always so much drama in the blogger community which is a bit tricky to know how to deal with."

"There are two sides to every successful PR/ Blogger relationship, as long as one is polite and respectful to one another its one amazing partnership and has rewards for both. Both sides can be terribly shitty (let's face it) but when everything runs smoothly, it can be a fabulous friendship (and business deal) in the process."  

Wowza, that's a lot of inside information to take in!  I hope that helps some of you to get a better insight into how we can work better with PRs and Brands - I certainly learnt a few new things there.  

A huge thank you to Jayne Read @JayneJRead and Charlie Fuller @CharlieMay88 who were two of my fabulous contributors, and also a salute to the other very helpful people who chose to remain anonymous!

That's all for part 6 of Beauty Blogger Tips - if you have any comments or questions about anything in this post I'd love to hear them.  Here's a list of the previous posts in the series, and the upcoming ones -

Part 7 - How do I get invited to beauty events / what are events like?
Part 8 - How can I make money from my beauty blog? 

Make sure you don't miss out on the rest of the series by following my blog in any of these ways -  Google Friend Connect, twitterfacebookbloglovin'hello cotton, or rss feeds

The next post will be about product launches / events, so if there's anything particular you would like to see covered, let me know through the comments, tweet me, or send an email to fluttersparkle@gmail.com  

Keep up to date with all things flutter and sparkle in any of the following ways - 


  1. Great article chickadee, it's really interesting to hear from a PR's point of view. You hear so much negativity from bloggers about working with brands that sometimes it can be off putting to contact them :D

    Louise x

    Confessions of a Secret Shopper

    1. The negative stuff is in the minority, I hope! I've had about 95% good experiences :)

  2. This is a great post - packed full of info. Its always great to hear things from people in the industry and get their opinion and experience. I really enjoyed reading this post


  3. Thanks so much for this, it was really interesting and eye opening even though I'm not a beauty blogger especially. XxxX http://thesecondhandrose.blogspot.co.uk

  4. This post is brilliant, it's great to see things from the other side!
    I love emailing/being in contact with PR people etc! Always such lovely people!
    I've never had a bad experience. If I can't email back properly I will always send a quick email from my phone, pretty much saying "I'm in work, can't email properly" which literally takes 2 seconds and they know you have seen the email.
    Hope you had a lovely Christmas and a Happy New year!
    Charli @ Charli-dot-dot-dot.blogspot.com

    1. Thank you :) My general experience is that most PRs are lovely and have as much passion for beauty as us bloggers do.

  5. Great post! Really interesting to get the perspective from the PR companies and brands themselves. xx

  6. This is a really helpful series, thank you:):)


  7. This was so interesting to read! It makes you wonder who the naughty bloggers are though!
    I'm loving this series, I'm not an established blog, working to get a little better and bigger so these posts are so helpful!
    Thanks, please carry on posting your amazingly helpful articles!


    1. I'm so glad it helps. And I think we can all be guilty of being a slightly 'naughty blogger' now and again - we're only human :)

  8. Such a brilliant blog post. Your beauty bloggers tips have been so helpful and I've really enjoyed reading through all the posts. Thanks so much for taking the time to put it together x

  9. Great piece lots of useful information and I took a lot from it thank you x

  10. Fab post- so much useful information! Loving this series x

  11. Really useful post, so interesting to see things from the PR's point of view. Thank you so much for this post x


    1. You're welcome, I'm so happy you liked it

  12. This is great, I often wondered what PRs were looking for and what was so wrong with my blog - now I know how to further improve my own blog! Thanks for the inspiration xx

    1. I'm sure there's nothing 'wrong' with it - everyone will have a different point of view and will look for slightly different things. So please to hear it's helped you though :)

  13. really enjoying this set of posts as i am relatively new (about 4 months old on the blogs scene!) and it's a lot of help - thanks a lot!


  14. fantastic article, so much important information and a lot of questions answered, thank you :) x

  15. Wow thanks for such an informative post Gemma. xx

  16. Just recently started a blog and found this such a helpful series. Really enjoyed this post and loved the insights it gave. Thank you.
    Niamh x


  17. I've just read the whole series of articles and found them tremendously helpful - thank you so much!

    I'm just starting out with my nail blog :)


  18. Wow great post I've really enjoyed this series & found it so informative. I loved that you got PR's to share their point of view as I often only hear what bloggers think of PR's. I've said already but seriously thanks for this series it's great! xx


  19. Thanks for this post :))) Im done reading all of them and i want moooooore >.< will be waiting for 7 & 8.

    < a href="http://www.orenjji.blogspot.com ">OrenJji'sBlog

  20. Oh no....I read all the posts, lol! I really love this series, thank you so much for taking the time to write it. I have taken a lot of notes and found tons of useful tips. I CANNOT WAIT to read more in the series (hint, hint!).

  21. I'm not sure how i've ended up in your blog and reading this wonderful post but I'm so glad I have! This was so wonderfully useful. Thank you Gemma! x

  22. This is such a helpful post for new bloggers! It's so great when you don't know anything about what you're doing to have someone giving you pointers. I keep this open on my browser every day to get me working on my blog!
    Thank you so much, I really mean it!!
    SASHA xx

  23. I just loved reading through this list and really liked the PR insights to bloggers :) This has really refreshed my thinking and I will definitely be reading the other parts now!! Thank you for the wonderful information xx



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